Briana (Mazzio) May

Principal Interaction Designer / IxD Discipline Lead

• Led the North America Interaction Design discipline, driving initiatives focused on design craft, community, culture, and the integration of AI-driven ways of working
• Spearheaded adoption of emerging AI tools, workflows, and design processes, helping teams evolve product design practices within a rapidly changing AI landscape
• Led UX efforts across a range of engagements including Experience Vision, 0→1 product innovation, product design and delivery
• Planned, conducted, and synthesized qualitative user research to inform strategic product direction and human-centered experience design.
• Built strong cross-functional partnerships with strategy, product, engineering, research, and business stakeholders to deliver cohesive end-to-end experiences.
• Played a highly visible role in studio culture through leadership of studio-wide meetings, discussions, and community-building initiatives across hybrid and remote environments.
• Helped shape organizational thinking around the future of design practice, AI transformation, and evolving designer capabilities.
• Designed and delivered projects across a variety of industries - most notably in FinTech

Senior Interaction Designer / IxD Discipline Lead

• Served as Discipline Lead for the Austin Interaction Design team, cultivating a strong culture centered on craft excellence, mentorship, collaboration, and growth.
• Led UX and interaction design efforts across product strategy, experience visioning, service design, product delivery, and emerging 0→1 innovation initiatives.
• Facilitated collaborative workshops for internal teams and client stakeholders to define product direction, align priorities, and solve complex experience challenges.
• Conducted and synthesized user research to uncover insights, validate concepts, and shape experience strategies grounded in user needs.
• Collaborated closely with multidisciplinary teams to deliver scalable, user-centered experiences across enterprise and consumer platforms.
• Supported and mentored designers through critiques, coaching, and onboarding
• Led studio-wide meetings, cultural initiatives, and community-building activities that strengthened engagement across in-person and remote teams.
• Developed motion, interaction, and storytelling approaches that elevated product usability, clarity, and emotional resonance.
• Delivered projects across industries including fintech, government, life sciences, energy, and consumer digital experiences.

Principal Interaction Designer

• Design Lead for the company's product-level Covid-19 response project.
• Helped define product vision and strategy for the company's first B2C experience.
• Led multiple design teams simultaneously on our flagship product.
• Highly integrated with the Design Research Team and research efforts.
• Integral part of the UX Strategy Team.
• Established the Trend Forecasting team and process; used trends as a tool for vision casting and strategy.
• Organized UX presence, workshops, and research at corporate conferences.

Senior Interaction Designer

• Led a breadth of design projects for our Learning Management System — collaboration tools, learner flows, course creation, discussions, and messaging.
• UX design across a broad portfolio: point-of-sale, predictive analytics platform, K-12 parent app, and video conferencing tool.
• Led design research efforts and synthesis to inform decisions.
• Maintained strong relationships with Development and PM (all remote).

Senior Industrial Designer

• Established a Design Research practice and Design Thinking workshops within the Design Team.
• Created new income opportunities for the company tied to that practice.
• Led design projects for clients including independent inventors, corporate consumer goods brands, and celebrity designer lines.
• Gained experience in a fast-paced, agency setting.

Senior Industrial Designer — CMF / Advanced Design

• Led product design across multiple consumer goods programs.
• Led cross-functional trend teams, conducting macro trend research and CMF (color, material, finish) forecasts for Rubbermaid categories and external clients (Walmart, Target, Lowes).
• Mentored new design hires and interns.

Industrial Designer / Trend Leader

• Led multiple design programs simultaneously across Rubbermaid's kitchen, laundry, and home organization categories.
• Managed programs from upfront user research through manufacturing and market launch.
• Highly involved with Rubbermaid's trend forecasting team.

Industrial Designer

Led multiple design programs across Rubbermaid's kitchen, laundry, and home organization categories — from upfront user research through manufacturing and market launch — while contributing to the trend forecasting team.

Associate Industrial Designer

Worked alongside lead designers on Rubbermaid's insulated, kitchen, and outdoor categories. Most efforts focused on developing a new product platform with the Advanced Technology team. Member of the DIG (Discovery Innovation Group), an advanced consumer research team using empathic research to shape strategies for new product platforms.

Industrial Design Intern

Aided lead Industrial Designers across various programs while developing real-world knowledge of manufacturing, corporate mechanics, and design craft.